Let’s review.
1) You’ve found a group of people who are passionate about a topic. Using all your newly acquired research skills, you’ve roamed around in the forums and other gathering places listening and learning what’s important
to those people.
2) Then you searched through the affiliate programs, particular ClickBank, to find information and products that solve the problems of your target market.
3) And then, you’ve set up a basic system that allows you to contact the people, present the information and capture their info.
What’s next? Let’s build a list!
After all, building a list is the surest way to create a business. It’s an actual asset that can be sold. Everyone says it – because it’s true – but the money is in the list. So, everything you do should be geared toward building a list. But why would your prospect group want to hear from you? Do they know you, like you, or trust you yet? Nope. You haven’t established a relationship with these folks yet.
After all, building a list is the surest way to create a business. It’s an actual asset that can be sold. Everyone says it – because it’s true – but the money is in the list. So, everything you do should be geared toward building a list. But why would your prospect group want to hear from you? Do they know you, like you, or trust you yet? Nope. You haven’t established a relationship with these folks yet.
Your goal is to get permission to talk to them so you can offer them your products as part of the valuable content you dispense. This content becomes the focus of your ongoing conversation. You have to make the invitation to the conversation irresistible. You have to exchange something of value to get permission to begin the conversation. Then, it’s up to you to keep the conversation relevant and respectful.
When you receive an offer of a free special report , free admittance to a members-only website, or an opportunity to download a bunch of free tools, you’re being invited to participate in a conversation. You might run into what is called a “squeeze page” now. That’s when a prospect is offered an opportunity to get more information by first inputting their e-mail address and name. Getting that information is the entire focus of the page.
Some people offer a very low-priced product to encourage a monetary transaction, so sales could happen during this step. The advantage of offering a low-priced item first is that you establish from the beginning that
you’re operating a commercial business, and identifying buyers versus freebie-seekers.
This is a tricky process where you walk the fine line between creating personal relationship and business relationship. Mark Hendricks spent three days with more than 40 people going over this process and using this method to build trust between you and your target audience.
you’re operating a commercial business, and identifying buyers versus freebie-seekers.
This is a tricky process where you walk the fine line between creating personal relationship and business relationship. Mark Hendricks spent three days with more than 40 people going over this process and using this method to build trust between you and your target audience.
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