Step 5: Get your offer in front of your target audience…

As part of Mark’s listbuilding program I recommended earlier, he outlines clearly how to drive traffic. Each of these seven steps are crucial to your success, but getting your offer in front of the target audience is key. If  you don’t have the ability to bring the people to your product, you’ll never make
a sale.

There are so many methods to get traffic, it makes me tired just to think about it. But each and every one…over time…must be addressed. There are two classes of traffic: free and paid. Both are valid and worth pursuing. 

Free traffic is a great way to start, but paid traffic, done correctly, can bring a much more targeted and serious prospect who’s already actively seeking what you’ve got. Although I’m not going into each of these here (that’s what the listbuilding program is for), you’ll get a good idea of ways to start building traffic to your site.

Here’s a quick list of the many traffic devices.

Traffic Sources
 

Pay Per                         Click eBay
Ezine  Advertising          RSS Directories
Joint Ventures                Blogging
Offline Marketing          Testimonials
Affiliate Promotions       Sales Centers
Giveaways                    Podcasting
Forums                         Unsubscribers
Articles                        Traffic Exchanges
Search Engines            Video
Press Releases             Co-Registration
Brandable Reports       Teleseminars
Squeeze Pages             Thank You Page

Social Networking        404 Error Pages
Viral Marketing

I indicated the paid forms of traffic generation with a red font. Even though money doesn’t change hands until after transactions take place, I marked joint ventures and affiliate promotions as paid traffic generation. Some
would disagree since it doesn’t “cost you anything upfront.” However you think of it, don’t forget to do it.
As you can see, building traffic can be – no, it IS – a full-time job.