Step 6: After the invitation is accepted…follow-up, follow-up, follow-up.

Imagine that you’ve met someone you really like. Would you finish the evening by saying,

“Well, that was fun. Too bad we’ll never see each other again. Have a nice life.”

Of course not. That would be stupid! You’d make another date to get together. You’d follow up with that person as often as possible without becoming obnoxious.

As you meet more and more people online who share your interests and who want to participate in your conversation, you must follow-up with them regularly. But it’s essential to write to each person individually. An autoresponder with personalized broadcasting capabilities makes that possible.

Providing valuable and actionable content (as my friend Mark says) not only strengthens the relationship, but puts money in your wallet as you build a deeper relationship. The key to building a responsive list comes down to building deep relationships. Convert that first conversation into a trusting friendly and personal relationship and you’ve got a loyal, lifelong customer.

Lifelong customers are the ones who climb the sales ladder with you beginning with your $5 products and moving up to the $1000 products as they get to know you, like you and trust you. Your goal should be to continually build as many relationships with prospects as possible and convert more and more of them into lifelong customers.

Building your list is the key to your success.